A collaboration between The University of Manchester, Edinburgh University, Essex University, Lancaster University and Leeds University with Fellowships based at Cardiff University, Queens University Belfast and The University of Salford
The aim of the Group is to achieve new and relevant understandings of the processes which lead to radical changes in behaviour and to provide advice on realistic strategies to encourage more sustainable behaviours. It will move beyond a focus on the values and attitudes of individuals ('micro') and toward a better understanding of how practices of consumption and production evolve in particular contexts through interactions between 'macro', 'meso' and 'micro' level processes. In particular, the Group will:
- develop fresh understandings of how social practices change and how they might become more sustainable;
- encourage theoretical reflection about the difficulties of change in consumer practices and to analyse alternative theories (lay and scholarly) about the motors of social action;
- diffuse an alternative understanding of how to approach 'behaviour change' in relation to mitigating the impact of climate change;
- make public officials and policy makers aware of the levers for change which are identified and emphasized by the practice-theoretical approach to routine behaviour; and,
- influence the making of government policy at all levels and organizational practices of corporations with regard to encouragement of sustainable behaviours.